Ather Energy Confirms New ‘EL’ Electric Scooter Platform Launching on August 30

India’s EV pioneer, Ather Energy, has officially confirmed the launch of its next-generation electric scooter platform – the ‘EL’, which will be unveiled on August 30, 2025, at the upcoming Ather Community Day (ACD).

The news was shared by Ather Co-Founder & CEO Tarun Mehta on social media, and it has already created a buzz among EV enthusiasts across the country.

What Tarun Mehta Revealed

In his tweet, Tarun Mehta said:

This makes it clear that EL isn’t just an upgrade — it’s a brand-new base for Ather’s future scooters, promising to be more versatile, more affordable, and highly scalable.

Built on 10 Years of EV Experience : Ather Energy

Ather Energy has already established itself as a strong player in the Indian EV market with the 450 series and the Rizta family scooter. These platforms gave the company insights into performance, customer preferences, and urban mobility needs. Now, with the EL platform, Ather plans to bring cost-effective scooters to a much larger audience, while retaining its focus on performance and smart features.

What We Know About the EL Platform

Here’s what we can expect, based on official hints and industry buzz:

  • Lower-cost variants for everyday commuters
  • Better range & efficiency designed for Indian traffic conditions
  • Multiple scooter models built on the same flexible architecture
  • A concept scooter that offers a glimpse into Ather’s next-gen design and innovation.

The EL platform is expected to bring in a fresh powertrain, updated electronics, and chassis improvements, while continuing to leverage Ather Energy reliable battery technology and software ecosystem.

Made in Maharashtra

The new EL-based scooters will be manufactured at Ather’s upcoming facility in Aurangabad, Maharashtra, which will begin phased production in May 2026.

What the Teaser Reveals

  • LED DRL on the apron
  • Handlebar cowl-mounted headlamp
  • Integrated indicators

This hints at a fresh design language that’s more commuter-friendly compared to Ather’s sporty 450X. https://www.instagram.com/reel/DNkx6mrzb2x/?igsh=bzBkczQ4YW4xcmYy

Affordable Ather Scooters on the Way?

For the first time, Ather seems ready to break into the budget EV space. Reports suggest the first EL-based scooter could be priced as low as 60,000 (with Battery-as-a-Service scheme).If true, this would directly challenge Hero Vida, Ola Electric, TVS iQube, and Bajaj Chetak, making Ather more accessible to students, first-time buyers, and daily commuters.

New Software & Chargers

Alongside the scooter, Ather will also introduce:

  • Ather Stack 7.0 → the next-gen operating system with better features and smarter riding experience.
  • Upgraded Ather Grid Fast Chargers → promising faster charging times and a smoother user experience.

Conclusion

The upcoming Ather ‘EL’ platform could be a game-changer for India’s EV scooter market. With affordability, scalability, and innovation at its core, Ather is clearly preparing to take electric mobility to the mass market.

All eyes are now on August 30, 2025, when Ather finally takes the wraps off its most ambitious project yet.

Written by Vipin
Founder of PulseUpNXT.com
 – Written by Vipin – Founder of PulseUpNXT.com, simplifying EV adoption for Indian users with practical guides, real-world insights, and hands-on comparisons. Connect on LinkedIn Vipin Kadian and follow on Twitter.

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